China's home appliance industry continues to expand its global footprint, with exports achieving 17 consecutive months of year-on-year growth as of mid-2025. Despite recent challenges such as rising shipping costs and U.S. tariff hikes, Chinese manufacturers are adapting through high-end innovation, smart manufacturing, and emerging market expansion, reinforcing their dominance in international markets.

Key Drivers of China’s Export Growth

1. Steady Demand Post-Pandemic – After a period of "explosive restocking" by global retailers, the industry has transitioned to "steady demand support", reflecting sustained reliance on China’s supply chain resilience.

2. Technological Leadership – Brands like Hisense have captured global attention with cutting-edge products, such as its 100-inch TVs, which now hold 56.7% of the global market share in the ultra-large-screen segment.

3. Emerging Market Expansion – Companies like Gaabor, a Chinese small appliance brand, have successfully penetrated Southeast Asia, achieving $230 million in annual sales by tailoring products to local preferences.

Challenges and Strategic Adaptations

• Rising Shipping Costs – Container freight rates on U.S. and European routes surged by 5.76% and 6.57% in June 2025, increasing logistics expenses for bulky appliances.

• U.S. Tariff Hikes – A 50% additional duty on steel-based appliances (e.g., refrigerators, washing machines) took effect on June 23, 2025, prompting some manufacturers to shift production overseas.

• Localized Production & Premium Strategies – Leading firms like Midea, Haier, and Hisense are mitigating trade barriers by establishing overseas factories and focusing on smart, high-end appliances.

Future Outlook

With AI integration, IoT-enabled devices, and green manufacturing gaining traction, China’s home appliance sector is poised to maintain its export momentum. Brands are increasingly shifting from cost competitiveness to technology-driven value, ensuring long-term global influence.